Our studio practice sits at the overlap of strategy, design, and emerging technology, with roots in advertising, blockchain, live experience, and experimental art.
We ask what a technology can do for a person. Then we build that.
Our current work spans proof of presence, authentication to increase trust, and digital tools that nurture curiosity. Three distinct problems with the same underlying question: in a world that makes truth harder to find, how do we help people hold onto what's real?
Three distinct problems.
The same underlying question.
What's real? Where's real? What really matters? A digital passport, three mystery countries, and a portrait of you somewhere you have never been, brought to you by a corporate sponsor. Then a second passport, and the stamps on that one are real: cafes, shops, and restaurants owned and operated by Grand Rapidians, all within walking distance of the gallery. You are really here. Proof of place in an AI-generated world.
KCAD Woodbridge N. Ferris Building. On view September 12 through October 24, 2026. ArtPrize runs September 17 through October 3.
The tools that tag AI-generated content are built backwards. They register what comes out of AI. TrustAnchor registers what was made by humans before AI can claim it: a blockchain-based provenance record that puts creators first.
For writers, photographers, musicians, and artists who need proof that their work was theirs, first.
Family photo albums are full of stories no one has told yet. Project Story is a digital game that surfaces those stories, turning a box of old photographs into a conversation between generations.
For the adult children who want to capture their parents' memories before those memories are gone.
An institute for the craft of living purposefully. Rooted in Viktor Frankl's logotherapy, the psychology of meaning, the Artisanal Institute offers a card deck, reflective tools, and curriculum for people who want to think more carefully about the life they're building.
For individuals, facilitators, and organizations who believe that meaning is not found: it's made.
We are not building the harness for the top of the pyramid. We are building it for everyone else.
If what we're building sounds like something you want to be part of as a collaborator, a client, or a believer, we'd like to hear from you.
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